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Michigan company aims to inspire others with national television appearance

Michigan-based startup company Bee Inspired is creating some national BUZZ.

The company, started last year by four Michigan women to motivate and inspire people, will be featured Saturday on the FOX Business show “Your Questions Your Money.” “Your Questions Your Money,” hosted by Dagen McDowell and Tracy Byrnes, airs from 10 a.m. to 2 p.m. Saturdays. The segment featuring Bee Inspired is slated to air between 1 p.m. and 2 p.m.

Bee Inspired offers a collection of unique gift boxes filled with a year’s worth of motivational quotations on rolled scrolls. A Bee Inspired inspirational box provides the recipient with daily BUZZ to transform an ordinary existence to an extraordinary experience. The messages inside give readers something to read, do, and share with others to improve their lives and lift the spirits of the people around them.

“We’re so excited to share the BUZZ about Bee Inspired,” said co-founder Marsa Truscott, who will appear on “Your Questions Your Money” to talk about the company. “As we start a new year, there’s no better time to inspire people to reach their full potential.”

The idea for the Bee Inspired inspirational box started with the handcrafted gifts Kristin Novak made for years for her loved ones. Novak spent hours carefully selecting inspirational quotes to share with loved ones. She individually hand-rolled and tied each small scroll with raffia. Then she would place the special quotes in a custom-designed box.

Novak, who lives with her husband and their two sons in Saginaw, partnered with Lansing area residents Sue Dickinson, Leigh Kraushaar and Marsa Truscott to develop her idea into a product that could be sold in stores, yet maintains the intimate character of the original concept.

“It is the gift that keeps on giving,” Novak said. “Every time you read a scroll you think of the loved one who gave you this beautiful, thoughtful gift.”

Each inspirational box gives the reader something to read, do and share with others. You “Read the BUZZ” in the quotation, “Bee the BUZZ” by following the simple action statement and “Share the BUZZ” by spreading that inspirational message to those around you.

“The idea of Bee Inspired is to lift the human spirit and spread positive messages to help guide a person’s day,” said Kraushaar, who owns and operates a business in Michigan with her husband.

Bee Inspired will donate a portion of the proceeds from the sale of its signature gift box to the National Down Syndrome Society. Novak’s passion for inspirational messages began as a way to support her sister when her newborn was diagnosed with Down syndrome. She would send her sister an inspirational quote a day.

The company plans to partner with other nonprofits in the future.

“Working with inspiring organizations such as the National Down Syndrome Society is a natural fit,” said Dickinson, who is applying her years in business and as a mother of three to Bee Inspired. “Our mission is to change people’s lives, whether it’s by providing positive words of encouragement or finding partners who also uplift the human spirit.”

Bee Inspired inspirational boxes are the perfect icebreaker for any classroom, work place or conference. They make great gifts to the ones you love, and those around you who are going through rough times. The first shipment of boxes just arrived and is ready to send out the Buzz for every special occasion. The boxes can be found online at and are currently available at Silver and Beyond in East Lansing, Mich.; The Silver Rabbit in Williamston, Mich.; and Seven Sisters Gallery in Morro Bay, Calif.

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Read the Buzz

Each box contains daily notes to inspire and energize. It gives the reader something to read, do and share with others.

At the start of each new day select an inspirational message and Read the BUZZ.

Bee the Buzz

BUZZ with inspiration throughout the day as you take action.  Make your day a better day, make the world Get some BUZZ now!a better place by Being BUZZED!

Share the Buzz

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